Internet Marketing and Communications | Public Relations | Brand Strategy

How Robin Moore Communications Has Helped Clients Achieve their Goals

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ANT Limited, Cambridge UK
Privately-held company that develops and markets embedded communications software for Internet appliances and devices. When responsible for ANT's overall U.S.corporate and product PR campaign, managed a virtual team of PR and Marketing Communications professionals. Garnered coverage in virtually all embedded, electronic, and business on-line publications. Wrote award submission for Simon Woodward, CEO and President, who was named a semi-finalist for the Ernst & Young "Entrepreneur of the Year" award. Also consulted on overall strategy and positioning as well as trade show booth construction and planning.

BabyKick Alliance, Manhattan Beach, Calif.
Developed strategic PR & Marketing plan and program managed research, branding, website launch, and media relations programs for this stillbirth prevention advocacy forum. Also wrote product brochures and e-newsletter.

Chevron Products Company, a ChevronTexaco Company.
Strategized and wrote environmental overview brochure and website for the El Segundo Refinery.

Commonwealth of Massachusetts, South Essex District Registry of Deeds, Salem, Massachusetts
First registry of deeds to make land documents available on the Internet free of charge. Wrote submission for two-time finalist of the Computerworld Smithsonian Award and 1999 winner of the Banker & Tradesman award. Also wrote submission for John O'Brien who won the NACRC "Public Official of the Year" award. Managed the Registry's overall PR plan. Project managed website redesign. Wrote script for website on-line navigation tutorial.

DatCard Systems, Inc., Irvine, California
Wrote corporate and product brochures for this leading DICOM (medical imaging) distribution company.

Digital Square Co., Inc., South Korea
Wrote backgrounder targeted to investors to solicit venture capital funding for this developer and manufacturer of digital multimedia devices, such as digital audio players and personal digital assistants (Wrist PDAs).

Ebizo's Skewer Restaurant, Manhattan Beach, California
Developed and implemented pre-opening, grand opening, and post opening public relations and advertising campaign to launch first shabu shabu and yakitori fast casual restaurant in the U.S. Named #1 on Daily Breeze's RAVE Top Ten Restaurants in the South Bay.

Electro Rent Corporation, Inc., Van Nuys, California
Strategized and wrote brochure copy for leading technology equipment rental company.

Farmers & Merchants Bank, Long Beach, California
Wrote video scripts celebrating this privately-held, community bank's 95th anniversary and cover article for Long Beach Area Chamber of Commerce newsletter; also write branch opening news releases. F&M is one of the strongest banks in the country as measured by a variety of industry measurements. Assisted Chairman of the Board with shareholder communications program; wrote F&M segment in "Long Beach: The City and Its People." Wrote several 100th Year Anniversary commemorative pieces.

GAeXpress (formerly General Automation), Irvine, Calif.
Managed a virtual team of 4 public relations professionals on the overall PR plan and corporate identity change. The company launched a new division that enabled their MultiValue customers to web-enable their legacy data in order to participate and compete in the new Internet economy. The PR team won a 2000 Protos Award (Public Relations Society of America) for business to business marketing: virtual team.

Kids Kabaret Performing Arts Academy, Manhattan Beach, Calif.
Developed initial marketing plan including positioning and differentiation, branding, program website launch, collateral materials, news releases, and grand opening.

Hitech Systems, Inc., Los Angeles, Calif.
Rewrote and redesigned website for this leading provider of public safety software.

Pro-Gressive Builders, Brea, Calif.
Managed website development and wrote marketing materials for this high-end/high-quality general contractor for residential and commercial projects.

Quasar Consulting, Aliso Viejo, Calif.
Assisted with website content and design for this venture capital firm.

Shook Development Corporation, San Juan Capistrano, Calif.
Managing overall PR and community relations campaign for multi-million dollar renovation project for real estate developer specializing in retail and shopping centers. Developed and launched website.

The Stanley Works, New Britain, Ct. (NYSE: "SWK"), an S&P 500 company, is a worldwide supplier of tools, door systems and related hardware for professional, industrial and consumer use. Wrote various marketing materials for VP, Sales.

Sun Microsystems, Americas eSun and Channel Sales, El Segundo, Calif. (now Oracle)
Developed Channel Marketing Communications plan and presentation for sales force; consulted on selected projects; Sun Microsystems, Western Region: wrote and edited sales force newsletter "Dotcomming the West."

Sustainable Leaders
Edited website copy to make it more targeted and call to action-oriented for senior level executives.

Sunrise Assisted Living of Hermosa Beach
Garnered two cover stories and other coverage in local publications for the opening of Sunrise's Hermosa Beach residence, which helped increase awareness and pre-opening sales. Sunrise Assisted Living, the pioneer of "assisted living," is a multi-million dollar, public company located in Fairfax, VA with facilities around the U.S. and in the UK.

Wilson Magnuson & Associates, LLC
Established corporate identity, website and other materials for this business strategy, marketing communications and new venture management firm that helps organizations achieve superior growth and performance.

Wind River Systems, Inc.
Wrote and produced market backgrounders for Aerospace and Defense as well as Industrial Measurement and Control for the leading provider of embedded software and services for smart, connected devices.