Internet Marketing and Communications | Public Relations | Brand Strategy

Robin Moore

robin_mooreRobin Moore is the principal of Robin Moore Communications, a marketing communications (marcom) consulting firm established in 1997. She has had hands-on experience in all aspects of marcom during her career including both traditional and Internet communications vehicles.

While a consultant to Peerless Systems Corporation, El Segundo, Calif. (, Ms. Moore was requested to work full-time from March 1998 through July 1999. Her duties involved managing the company's internal and external communications programs including plan development and execution, press and analyst relations, website strategy, collateral, trade shows, and speaking and awards opportunity development, among others. During her time at Peerless, she drove programs that increased editorial coverage by 200 percent and successfully nominated and garnered both Ernst and Young's prestigious "Master Entrepreneur of the Year" award and the Software Council of Southern California's "CEO of the Year" award for Peerless' CEO, Edward A. Gavaldon.

Prior to starting her communications agency, Ms. Moore worked as director of corporate and marketing communications at FileNet Corporation (now IBM), Costa Mesa, Calif., from 1992-1997. During her tenure, she was responsible for a $4 million budget, and directed a 10-person staff and outside agencies, while helping to recreate FileNet's corporate identity from a $100 million proprietary hardware company to a $300 million software company. Other accomplishments included the development and redesign of the company's website and corporate standards manual CD-ROM, the management of revenue-generating sales incentives programs with business partners including Hewlett-Packard and Sun Microsystems, and the creation of award-winning (for content and design) annual reports including five industry awards in 1995 and a Gold Award in 1996 at the International ARC Awards competition for the "World's Best Annual Reports." Ms. Moore also helped increase press coverage for FileNet by 100 percent, far exceeding the competitions' results.

Ms. Moore's PR instinct and initiative have not only helped publicity and communications efforts, but have also proven to be valuable tools in improving operating efficiency. While working as publications manager at Lotus Development Corporation (now a subsidiary of IBM) from 1985-89, she developed and initiated Lotus' first corporate magazine, The Lotus Quarterly, which, through eliminating duplication of efforts on multiple publications, saved the corporation thousands of dollars.

Prior to Lotus, she received accolades from the Publicity Club of Boston for her work on various PR campaigns and newsletters while working as PR associate at BayBanks, Inc., the largest retail bank in New England at the time. Ms. Moore has also served as corporate communications manager for Teradata Corporation (now NCR), and press secretary for the Office of Lt. Governor Thomas P. O'Neill III, Commonwealth of Massachusetts.

Ms. Moore received a Master of Science degree in broadcast journalism from Boston University and a Bachelor of Arts degree in art history from Smith College. She currently resides in Yorba Linda, California with her husband, two children, and two small dogs. Ms. Moore has served as an ambassador, Manhattan Beach Chamber of Commerce and is currently a member of the Yorba Linda Chamber of Commerce as well as a member, Board of Directors, Placentia/Yorba Linda YMCA and served as a member, Marketing Committee, YMCA of Orange County. Robin Moore has also taught public relations at Emerson College, Boston, Mass., and guest lectured on "Internet Communications" at Chapman University, Orange, California.

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Robin Moore Communications
Yorba Linda, CA 92886